Manningham Housing Association shuts down X account

Manningham Housing Association (MHA) has closed its account on X, formerly known as Twitter.

In a statement, a spokesperson for MHA – which manages more than 1,400 homes for over 6,000 residents in Bradford and Keighley – said:

“Following a review of our internal and external communications strategy, we have decided to withdraw from X.

“We provide a myriad of ways for our customers to contact us across a range of digital platforms.

“Our online offer has recently been extended following the launch of an exciting new website, including a chatbot facility.

“Interactions with our customer base on X were minimal.  “It also cannot be ignored that the general content on the platform is often prejudicial, racist and deeply unpleasant.

“This does not fit with the values of MHA, which made the decision to close our account the logical and responsible conclusion.

“No further comment on this matter will be made.”